A few decades ago, people would have laughed it off if one had suggested the idea of offering to write contents to promote products. Before social media, and internet, the idea of content was strictly print media. But then, the reach would then not be among those who do not have time to read print media. This is why when the social media came, marketers or digital marketers decided to make the most out of this platform.
The digital marketers urged the content writers to come up with their unique ads and ad posts that would target all the people and interest them to a product or service. There is promotional content that one could post on third party sites, directories and on other such online platforms so that anyone could find it relevant.
Content marketing has been a game changer and even today, its relevance is something not many would like to challenge. After all, even today, as a common person scrolling down his news feed, he might pause before an ad post or content post that interests him.
What would draw the customers to a post is something that writers like Joe Cianciotto worry about and they would create with that aim in mind. Their work is to make content that would definitely benefit the reader.
Native ads are in news these days, and businesses are making sure that they explore this to the core. The digital marketers are making sure that the content that goes in link with these native ads are as appropriate for the readers as ever.
A way many companies in the past had tarnished their own reputation was by going for copy pasted content or content that lacked much of content worthiness.
Many articles and blogs just had content that would not be suitable for the reader or may just breeze around a topic without giving the reader any information. Many content writers prefer to stay normal, and not give any new information. The approach to a topic is what many focus on, and yet the actual trick that digital native content experts like Joe Cianciotto focus on is to start it right.
Today, a reader would not go beyond the native ad featuring on their feed if they do not like the looks of it. The reader would rather skip it and continue. The title has to set the mood and bring in the readers to the fact that it is possibly what they had always wanted to know all this while.
Most of the native writers know that since their articles would go on third party sites, they would have to keep that site’s mood and tone in pace. They cannot ignore it and just do marketing posts there. Their posts would have to be informative and along with that, they cannot at any time irk the customer by allowing any unwanted pop-up ads or anything disruptive. Native readers have a great potential to engage with a brand and hence, this is what the writers have to keep in mind.